New TV?

According to Dad, we should consider buying a new TV. He believes there is every reason to look closer at Pioneer's model Kuro. This is a TV with a flat screen where the manufacturer has developed the technique to show the deepest black colour ever seen on a TV, which would make for a really good image. Because of the technique, they have named the model for the Japanese word for black, which is kuro. Dad is black and tan himself, and Kuro is his name. The rest of us are not so sure it is necessary to buy a new TV because of this. Dad admits that it is the name that got his attention to start with, but he wants to stress the fact that if we would have a Pioneer Kuro, it would at least have a pretty name. I think we can all agree on that, at least.