Stupid Humans

In the Swedish capital Stockholm, there are a few popular restaurants and pubs at Stureplan which get a lot of revenue, even though they have high prices, unfriendly waiters, and bad service over all. People go there, nevertheless. A new study has shown that customers go there anyway searching for self confirmation and sexual attraction. Many VIP customers also like to go there despite all the bad service and high prices, because they know other customers are treated even worse by the waiters. Somehow, this gives them satisfaction. I cannot understand this behaviour, neither can any of my dog friends. Why not go to a friendlier place with lower prices? Would this not be even better for the self esteem? Many humans are stupid.